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I saw this in the steam hub while I was trolling
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The "Copium" Lifecycle:

Stage 1: The Logistics Excuse
"The game isn't dying; it's doing well! The numbers only look low because of timezones. People have jobs, they have school, they have lives! Just wait until the weekend, the servers will be packed."

Stage 2: The "Quality over Quantity" Pivot
"A game doesn't need millions of players to be successful. A dedicated core player base of 800 people is more than enough to keep the lights on for years. I’d rather play with a small group of 'real fans' than a toxic mass audience anyway."

Stage 3: The Platform Denial
"You’re only looking at the Steam charts! Most people are playing on Epic Games Store, or they’re on Console. Steam is just a tiny fraction of the total player count."

Stage 4: The "Early Days" Defense
"It just launched! Give the devs time to cook. All the 'missing features' and bugs will be fixed in the first big patch, and then everyone who left will come crawling back. You’re just being impatient."

Stage 5: The "Hater" Narrative
"The game is actually amazing; it’s just being review-bombed by a loud minority of haters and YouTubers who want it to fail for clicks. If you actually played it for 50 hours, you’d see the vision."

Stage 6: The Final Ghost Town
"I still find matches in under 5 minutes (if I queue at peak time in the busiest region), so the game is clearly alive and well. Stop looking at the charts and just play!"

The Reality: Numbers fall and fall. In a few weeks, we’ll be under 1,000 players, and the same people will still be claiming "The game is actually good and was unfairly hated; it never even stood a chance because of the 'negativity' surrounding it.