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WaPo must piss Bezos off to no end, because here he is a guy who really believes that work improves the soul, people are naturally lazy, and they need to be driven - and he ends up saddled with this dumb ass newspaper that just sits there and loses money every single year of its existence.

Sounds like the kind of thing that worked 30 years ago.

A decade ago a big newspaper still meant you had a "voice" and a "seat at the table" of forming "public opinion" (opinion of elderly people).

These days newspapers just get laughed at, you can't even stir up a scandal on someone, the DGAF is so strong that you see media actually just stop trying to scandalize after a couple weeks.
True, but now you need Joe Rogan, Tucker Carlson, and probably a dozen other podcasters. And unlike the old days when the media could get on the phone and decide what tomorrow's story will be, these guys can't really do that because if they start talking bullshit, then the second tier and third tier podcasters will start making the story about how they're trying to scam the public, and it all goes sideways.

Now influencing people is more something you do surreptitiously, with jokes and normalizing something without actually saying that it's true.