Egregoros

Dumb foids learning the hard way.

And the probably licensed the use of their likeness through the TOS.

I imagine moral rights will play into this when it's direct impersonation - to the point that someone could mistake it for the person...

But then they'll just mix 3 chicks together and they'll be back at it again, and nobody will have a claim on anything.

Foid 9/11 is when dumb videos with kissy-lips are worth absolutely nothing because anyone can generate them any time they want...

We don't have those type of laws here. I recall there are other protections in the EU and Canada. I can't remember what they are offhand though. I don't run across them often.

I think it's kind of a parallel to false light defamation, as you mentioned. In any case, even if there's no explicit law, enough angry people are a law until themselves, and Meta will have to back down - and just mix 2 or 3 together instead of using one specific one...